Are Meta Keywords Dead For Real?

Apparently at the SMX convention Yahoo casually explained they didn’t use meta keywords at all in their search.  So does anyone?  Yes, a few of the smaller search engines that have their own algorithm but lets face it, if the big three Google, Bing, and Yahoo don’t use them is it worth the time to build them out? NO!  I believe the day of keywords on each page of a site in the meta section is dead.  This is a call for more creativity with keywords in your content.  I believe this is a good move if it was indeed a recent move by Yahoo.  The way it was explained they may not have been counting on meta keywords for some time.  Oh, well at least we know now and we can move on.  No more meta keywords….hopefully EVER!

Watch Video: Video about Yahoo not using meta keywords

Great Article I Wanted To Share

So everyday I wake up and read about search, web design, and online marketing.  I don’t do this very often but I came across an article about design I would like to share.  This article explains a lot of what I tell my clients about usability and navigation.  This article was written by Kim Krause Berg.

http://searchengineland.com/want-better-web-design-watch-real-users-26958

Social Media’s Impact On Business

I recently wrote a blog about how to use social media as a business tool offering the do’s and don’ts of social media marketing. So now I want to share with you just how big this is. To fully wrap your head around what social media is and how it is changing the market place you need to fully understand the impact social media is having in people’s lives. People now check their social media sites more than their email. What does that mean? Social media has become their means of communication.

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Business Blogging…is it important?

Is blogging helpful for business?  Should I do it?  How should I blog?  Are you asking yourself these questions?

If so you are in the right place.  I will be sharing with you my personal experience with business blogging.  This originally

became something I wanted to blog about because of an automotive dealer I was speaking to regarding Search Engine Optimization.  He was

very passionate in SEO but had very little direction.  I always suggest starting with a blog.  Trust me it’s worth it!

Lets get started….Is blogging helpful for business?  The answer as you guessed is “YES!”  As we already know, people buy from people

they a) trust and b) like.  A blog is a great way to brand yourself and build trust in your target network.  If you do this correctly you

can accomplish all of these goals.

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5 Common Misconceptions About Online Presence

I speak with people every day that give me a list of excuses why they don’t want or need a website.  Why all the excuses?  Doesn’t everyone have a website?  In this day and age if you are not online promoting your business you are invisible to the masses.  My wife is a hunter.  She will shop online for days to save $1.  If you are not online she will never find you.  You are going to laugh at this one….”I am too busy for a website”.  Really?  People have the misconception that a website is a lot of work.  Well, they can be! You can have two types of websites.  A static website is a site where the text never changes.  These are great for beginners and those that are too busy.  The other option is dynamic site with changing content.  A dynamic site can be updated by you on a regular basis or you can use technology to rotate information on your homepage.  So why is this so important?  People want to come back to your site if it is important to them but if they never see it getting updates they won’t come back.  Imagine if Domino’s had a static website that just promoted pizza’s but they never updated it with specials or new products.  Not good and certainly not as effective.

Here is a list of the 10 Most Common Misconceptions about Online Presence:

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